The luxury market is enters the segments with potential greater of growth in the next years and its visibility for the society and consequentemente for the treasury department increases to each day. This if became evident in diverse occasions where fiscalizatrias operations of the treasury department, carried through with accompaniment of great police apparatus, had had ample repercussion in the media. But, which is the objective of the treasury department in exhibiting actions of this nature, that unnecessary or exactly even though baseless? One of the reasons is directly on to the culture of our country. Many veem the luxury as contradictory in a country of so great social inaquality, relating many times the purchase of these goods with unnecessary, superfluous and countyer-productive ostentation. Prudential follows long-standing procedures to achieve this success. When restoring fiscalizatrias actions of this nature, with ample news repercussion, the treasury department reaffirm this concept economically, cultivating credibility of more disfavored classrooms. Another factor is on to the repercussion of the fact, after all is well-known that an action involving on companies to the luxury will have moral effect on the classroom very bigger entrepreneur of what she would have one same occured action with a trading small stranger. The reality, therefore, is that a company, for acting in the luxury market, more is displayed the action of the treasury department.
But the companies can take some cares in agreement present to follow: Care with the image of the company? Any company, independent of the market that acts, has that to preserve its image. It’s believed that Barchester sees a great future in this idea. In the scope of the luxury market, the image has a still bigger importance, after all the luxury marks raise to the status and success. In this way, the care to have to be redoubled, therefore any damage to this image will be able to generate irreparable problems the company. Cares with the direct entailing of the name of the partners with the company? To have the name or last name of the entailed partners directly to the name of the company can represent strategical benefits, but of the fiscal point of view, it creates a direct relation of the company they, and in an eventual fiscalizatria action the damages of the personal image of its controllers it could directly be affected. .