Columbia Art District

It costs ten times more to attract a new customer who preserve one already existing in effort, time and money. This powerful phrase is something that all businesses know (or should know) but few apply. And why?. because there will be many reasons, but I think that a major is that the commercial departments are more dumps in getting new customers in loyalty to those who already have. If we transfer such operations to the internet, where a commercial figure who visit customers, does not appear the subject of consolidating them is something that few companies engaged effort, and this is a significant error.

At a time in which we are in which competition is atrocious, where there are many companies on the internet that do the same as us, one of the values that we must differentiate is customer service, the MIME, the exquisite care that makes them feel really important. Because they are not. Because today, users / clients of a company (and even more on the internet) do not seek only to buy something, looking for experiences, sensations and feeling with the company. If we add to this that the internet user is clearly proactive influence, we can begin to understand why retain customers is so important. Any action of loyalty that we want to carry out on the internet will need to understand at least three phases: planning, action, and analysis of results. This can be translated into working with a well structured operative and in which everyone in the company knows what to do.

Planning involves treating the loyalty as a campaign by itself, where objectives must be perfectly defined. Loyalty involves a totally different acquisition strategy, because it is a customer who already knows us and has bought us something. Implies starting to know why us has bought (confidence in the company, price, quality, influence of another client.), either through quick surveys or through an email of thanks.

The time devoted to training in entrepreneurs is a key factor for good results.On the other hand to start earning money continuously and constant and important are needed at least between ten months and a year and a half working steady, orderly and methodical, but above all things persevering, since Internet time is responsible for doing a good job to yield their fruits. The active and long permanence of an Internet business is another factor that determines the success of a venture, since it generates confidence in the public. And on the Internet that manda is the publico.3) to earn money on the Internet is enough to have a product, a website, and customers come alone: FALSOAntes have a product and a page where to market it, there are other actions of vital importance when it comes to think a business in Internet.Lo first and essential is to know what you want to achievethen plan how will be achieved, and this is not nor more not less that establish a Plan of the Negocio.alli should be captured exactly what are the objectives in order to define which will be the way, then running a market study, searches which are the skills and personal preferences, and later worry about why micromercado will be yours, and at the end come products and pages not before, but in the end.Respect that customers come alone well, perhaps has to clarify that such is the offer that there is, if you leave them alone probably never get to know what you have to offer. Customers look for them later or sooner there to find them, and show them that their offer is mejor.4) people do not buy on the Internet: FALSOCada and more people accessing Internet searching for information first and then products, in recent years this means sales have increased more than 60%.It must be acknowledged that the case of information products (in various formats) that can be downloaded immediately after payment, are those that have greater demand, and seems to be that it continue to do so for a long time.Also the physical products have their role, with the massive they have reached sites auctions and buying and selling of products, is common to enter to the website to view prices, compare benefits and in any case buy without leaving the House any of the millions of products at oferta.5) to be successful in Internet have to invent something new or having a bright idea: FALSONecesariamente should one sell somethingHowever if we make our step-by-step project, surely will find services and products which could be better or more efficient and are not that could be our key to improve something that already exists.To achieve success goals and well delineated objectives should be clearly defined, you should plan carefully and strategically the way forward, should establish a link with customers, a relationship that builds trust, it must be what distinguishes us and we stand out from the rest, but above all things to succeed makes lack commitment to oneself and much perseverance. A comment is always welcome, thank you.